Friday, 25 April 2008


Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing, Tourism Authority of Thailand, said, "72 Hours Amazing Thailand offers a new way for tourists to explore the beauty of Thailand within 72 hours. The campaign introduces customized travel routes and activities for MasterCard cardholders, as well as showcases a collection of Thailand's newest and most stylish resorts and hotels, hip shopping destinations, luxurious pampering hideaways, chic dining outlets and top golf courses."

"We are targeting the 72 Hours Amazing Thailand campaign at the mass affluent consumer, aged over 25 years old, who enjoys traveling and experiencing new places which are in vogue in Bangkok and its surrounding areas," added Mrs. Rerngronasa.

After the success of the 'Unseen Paradise II: Stay in Style' campaign launched two years ago, TAT and MasterCard are once again jointly collaborating to launch this new campaign to offer MasterCard cardholders traveling to Thailand, exclusive benefits and privileges. As part of the campaign, an English language guidebook — "72 Hours Amazing Thailand" — will be produced for tourists.

According to the latest Masterlndex of Travel (H2 2007) by MasterCard Worldwide, Thailand is among the most preferred personal travel destination for Singaporeans.

Ms. Eileen Wee, Vice President and Country Manager for Thailand, MasterCard Worldwide said, "The 72 Hours Amazing Thailand campaign launched by Tourism Authority of Thailand enables visitors to fully enjoy and experience the natural beauty of Thailand, as well as the many attractive offerings and exceptional service that this tourism paradise has to offer to the sophisticated, style-conscious traveler of today. The campaign is an example of how Thailand constantly refreshes itself as a travel destination."

"Our collaboration with the Tourism Authority of Thailand builds on our commitment to offer MasterCard cardholders priceless experiences, while allowing us to reinforce the ease and convenience of traveling with a MasterCard card," she added.

From September 2007 to the end of August 2008, customers making transactions with their MasterCard cards will receive up to 50% off their purchases at over 200 leading hotels and resorts, shopping centers, beauty and nail spas, fine dining restaurants, golf courses and retail outlets in Thailand, in addition to a range of other privileges.

The "72 Hours Amazing Thailand" campaign includes a selection of beautiful resorts and hotels in Bangkok and its surrounding areas, such as Dream Hotel in Bangkok — the city's only true haute couture hotel. Dream Hotel is part of Preferred Boutique, a collection of the world's most luxurious small hotels. Also on the list is the Putahracsa Hua Hin — Hua Hin's hippest urban-chic resort located amidst powdery white sand and tropical lush trees.

In addition to these luxury hotels, MasterCard cardholders can indulge in the best spa destinations such as S Medical Spa — one of only two medical spa retreats in the world with the Hydrotherapy 7 in 1 with Shirodhara — an integrated treatment that cares for the mind, body and soul. Services include purification programs, holistic massage and body work, hydrotherapy and full-day wellness programs. MasterCard cardholders also receive the VIP treatment at the Banyan Tree Spa at the Banyan Tree Hotel Bangkok — the ideal sanctuary for physical and spiritual well-being.

The "72 Hours Amazing Thailand" English language guidebook is also on sale at various branches of Asia Books.